Many years ago, Jay Conrad Levinson coined the phrase "Guerrilla Marketing” to reference marketing tactics that business people could execute with a minimal expenditure of capital. Since that time, more than 1,000,000 copies of his book have been sold. The success of Guerrilla Marketing is in its mandate to develop a marketing mindset, to continually look for the marketing opportunity at every turn and to keep the necessity of marketing top of mind.
Travel agents tend to be excellent guerilla marketers. This week we are going to focus on how a top notch guerilla marketing travel agent might spend $150. Each day we will provide you with three new ways you might invest your $150 marketing budget. We will cover both client acquisition and client retention efforts. The list we develop over the next few days will by no means be an exclusive list, but will hopefully give you some good ideas for turning up the volume on your own efforts.
View the entire article - Part 1
September 28th, 2010 . by Richard Earls
This week, The 365 Guide is paying homage to Jay Conrad Levinson’s "Guerrilla Marketing", a manual for street-level marketing focused on achieving the maximum impact for the least capital expenditure. With the slim margins of travel consulting, guerilla marketing is particularly well suited for travel agents. But how does a guerilla travel agent advertise? With a small advertising budget, it is difficult to compete in mainstream media. But why "shotgun” your advertising in the first place? With some selective advertising, you can stretch your visible marketing further than you might think:
View the entire article - Part 2
September 29th, 2010 . by Richard Earls
"Guerrilla Marketing”, is all about achieving the maximum marketing bang for the buck. This week, The 365 Guide has been focused on 15 ways a guerrilla travel agent marketer can spend the meager marketing budget of $150. Today we are going to seek out three new tactics to tap into groups of consumers and to spend our money in as leveraged a way possible.
View the entire article - Part 3
September 30th, 2010 . by Richard Earls
"Guerrilla Marketing” is all about being smart with your marketing budget by using a lot of elbow grease to make each dollar go farther. If $150 is what you have to work with, you will want to find marketing venues that are tightly focused around your target demographic and then put in the requisite face-time with the prospective clients. The combination of a little bit of money and a whole lot of personality and physical effort will pay off for the travel agent willing to go the extra mile.
View the entire article - Part 4
October 1st, 2010 . by Richard Earls
We have devoted this week to Guerrilla Marketing and to the type of tactics that require very little capital but lots of initiative and work. Let’s finish off the week with a few ways to spend your small marketing budget on tools that will help you more effectively market for many months to come. Specifically, look to all of your "Points of Contact” – those areas where clients come into contact with your brand, and polish them just a bit. An occassional upgrade to your points of contact is a necessary part of keeping your business personality fresh and smart looking.
PLEASE NOTE: THIS DAY CONTAINS TIPS THAT ARE ALREADY PROVIDED TO YOU BY CRUISE HOLIDAYS!
View the entire article - Part 5